As of 2024, Facebook (now part of Meta Platforms) continues to offer a variety of monetization opportunities for content creators and publishers. These include options like In-Stream Ads, Fan Subscriptions, and Stars. To benefit from these monetization tools, it’s essential to determine if you meet the necessary eligibility criteria. This comprehensive guide will take you step-by-step through the process of checking your eligibility, while providing the most up-to-date requirements and useful links for your reference.
Step 1: Familiarize Yourself with Facebook’s Monetization Policies (2024 Update)
Before diving into the monetization process, it’s crucial to fully understand Facebook’s policies. In 2024, there are two primary policy categories you must comply with to be eligible for monetization:
Facebook Community Standards – These are the general rules that all users must follow. They include guidelines on appropriate content, avoiding spam, and respecting others on the platform. Violating these standards can make your page ineligible for monetization.
Partner Monetization Policies – These are the specific rules for pages and profiles that want to monetize their content. These policies include requirements such as maintaining authentic content, avoiding engagement baiting, and following intellectual property laws.
To learn more about these policies, you can view the Facebook Partner Monetization Policies here: https://www.facebook.com/business/help/169845596919485?id=2520940424820218
Step 2: Check Basic Eligibility Requirements for Monetization
Key requirements for 2024 include:
Follow Community Standards and Partner Monetization Policies: Your page must be free of violations or infractions. Even past violations can impact your eligibility.
Location: Monetization is only available in specific countries and regions. To see if your country is eligible for monetization tools like In-Stream Ads or Fan Subscriptions, check the list of supported countries: https://www.facebook.com/business/help/315247300643982?id=673052479947730
Follower Count and Engagement:
To be eligible for In-Stream Ads, you need:
At least 10,000 followers.
A minimum of 600,000 minutes viewed in total across your videos in the last 60 days.
At least 5 active videos on your page.
A minimum of 30,000 1-minute views on videos that are at least 3 minutes long.
Other monetization features like Fan Subscriptions and Stars also require a minimum audience size and engagement metrics, which vary slightly depending on the feature.
Step 3: Use the Facebook Monetization Eligibility Checker
Facebook provides a built-in tool to help you check your eligibility for monetization. Follow these steps to access it:
Access Facebook Creator Studio:
Go to Creator Studio by visiting: https://business.facebook.com/creatorstudio
Ensure you are logged in with the account that manages the page or profile you want to check.
Navigate to the Monetization Section:
Once in Creator Studio, locate the Monetization tab in the left-hand menu. This tab shows your eligibility for various monetization tools.
Check Eligibility Status:
In the Monetization section, Facebook will show your eligibility for tools like In-Stream Ads, Fan Subscriptions, and Brand Collabs Manager.
You will see the following statuses for each tool:
Eligible – Your page meets all the criteria.
Ineligible – Your page does not meet the criteria (reasons will be provided).
Not Yet Available – The monetization option isn’t available for your page at the moment.
If you are ineligible, Facebook will often show you which requirements aren’t being met, whether it’s related to engagement metrics or content violations.
Step 4: Understand the Main Monetization Tools and Their Requirements (2024 Update)
Here’s a detailed breakdown of Facebook’s main monetization options and their updated eligibility criteria for 2024:
- In-Stream Ads
In-Stream Ads allow you to earn money from ads shown before, during, or after your videos. This option is ideal for video creators.
Eligibility Criteria:
10,000 followers on your page.
A minimum of 600,000 minutes of watch time in the last 60 days.
At least 5 active videos.
At least 30,000 1-minute views on videos that are 3 minutes or longer.
Your page must comply with Facebook’s Community Standards and Partner Monetization Policies.
Learn more about In-Stream Ads eligibility and details here: https://www.facebook.com/business/m/join-ad-breaks
- Fan Subscriptions
This feature allows your fans to support your content with a monthly subscription fee, which provides them with exclusive content or perks.
Eligibility Criteria:
10,000 followers, or
A minimum of 250+ Return Viewers in the last 60 days.
At least 50,000 post engagements, or 180,000 minutes watched in the last 60 days.
Learn more about Fan Subscriptions here: https://www.facebook.com/business/help/1737384959753829?id=2395094560369894
- Stars
Fans can buy and send Stars during your live streams and videos. You receive money for each star, making this an ideal feature for creators who engage with their audience in real time.
Eligibility Criteria:
You need to be in a country where Stars is available.
Compliance with Facebook’s monetization and community policies.
Learn more about Stars here: https://www.facebook.com/business/help/1635076346664854
- Brand Collabs Manager
This tool allows you to partner with brands for sponsorship deals. If you meet the criteria, Facebook will notify you of your eligibility in Creator Studio.
Eligibility Criteria:
Your page should meet engagement and follower thresholds, depending on the target audience.
Learn more about Brand Collabs Manager here: https://www.facebook.com/business/help/1865975917013662
Step 5: Resolve Ineligibility Issues
If you find that your page is ineligible for monetization, don’t worry—Facebook will usually show you why. Here are some common reasons for ineligibility and how to resolve them:
Policy Violations: Ensure that your page follows all Community Standards and Partner Monetization Policies. You may need to clean up past content or avoid sharing low-quality or copyrighted material.
Low Engagement: If your page doesn’t meet the minimum engagement metrics, focus on creating high-quality, engaging content that encourages likes, shares, and views.
Copyright Issues: Reposting or using other people’s content without permission can result in copyright strikes, which affect your monetization eligibility. Ensure that all your content is original or properly licensed.
Step 6: Apply for Monetization
Once you’ve verified that your page is eligible, you can proceed to apply for monetization.
Go to the Monetization tab in Creator Studio.
If eligible, you’ll see an Apply button next to the monetization option.
Follow the prompts to complete your application, which may include submitting your tax information, bank details, and accepting Facebook’s terms.
After you apply, Facebook will review your page. If approved, you can start earning money through your chosen monetization method.
Step 7: Monitor and Maintain Your Monetization Status
Even after your page is approved for monetization, Facebook regularly reviews pages to ensure ongoing compliance with their policies. It’s important to:
Regularly check your page’s monetization status in Creator Studio.
Continue following Facebook’s Community Standards and Partner Monetization Policies.
Avoid policy violations, as they can result in the loss of monetization privileges.
Conclusion
Monetizing your Facebook content can open up significant revenue streams in 2024, but meeting Facebook’s eligibility criteria is essential. By following this detailed, step-by-step guide and checking your page’s eligibility via Creator Studio, you can position yourself to take full advantage of Facebook’s monetization tools.
Key Links for Facebook Monetization in 2024:
Facebook Partner Monetization Policies: https://www.facebook.com/business/help/169845596919485?id=2520940424820218
Eligible Countries for Monetization: https://www.facebook.com/business/help/315247300643982?id=673052479947730
Facebook Creator Studio: https://business.facebook.com/creatorstudio
In-Stream Ads Eligibility: https://www.facebook.com/business/m/join-ad-breaks
Fan Subscriptions Information: https://www.facebook.com/business/help/1737384959753829?id=2395094560369894
Stars: https://www.facebook.com/business/help/1635076346664854
Brand Collabs Manager: https://www.facebook.com/business/help/1865975917013662
By keeping up with these guidelines and consistently creating quality content, you can maximize your chances of monetizing your Facebook page effectively in
