As a Product Sales Officer specializing in MFBs and OFIs, our team is dedicated to delivering comprehensive financial services within the microfinance sector. We employ cutting-edge technologies to foster financial inclusion and empower businesses in achieving their financial objectives.
Key Responsibilities:
Lead the creation of microfinance-tailored financial products, ensuring alignment with the needs of underserved markets.
Collaborate with cross-functional teams to define and prioritize features on the product roadmap.
Continuously evaluate market trends, competitive dynamics, and customer feedback to refine the product strategy.
Conduct market research to identify consumer needs, market trends, and competitive offerings.
Establish product requirements, features, and specifications based on market insights and business objectives.
Develop go-to-market strategies for new product launches, covering pricing, positioning, distribution, and promotional plans.
Cultivate strong relationships with internal teams, including risk management, compliance, and customer service, to ensure seamless product development and implementation.
Engage with microfinance clients, gathering feedback to enhance products and services continually.
Stay informed about regulatory changes in the microfinance and financial services industry.
Collaborate with compliance teams to ensure product adherence to relevant regulations and standards.
Analyze competitor offerings, market trends, and regulatory developments to stay ahead in the industry.
Identify and prioritize market segments, developing targeted product offerings to meet their unique requirements.
Collaborate with legal and regulatory teams to ensure product offerings adhere to industry standards and legal guidelines.
Work closely with legal and compliance teams to implement necessary measures and obtain required licenses and approvals.
Conduct regular market and competitive analysis to identify opportunities and threats.
Stay updated on industry trends, emerging technologies, and best practices in microfinance and financial services.
Advocate for a customer-centric approach in product development, constantly seeking to improve the user experience.
Gather customer feedback and conduct user testing to identify areas for improvement.
Provide training and hands-on support for regions/branches to enhance efficiency.
Utilize data analytics to make data-driven decisions and optimize product features and marketing efforts.
Improve existing processes to enhance efficiency in service delivery.
Communicate product updates, performance metrics, and development roadmaps to internal stakeholders and leadership teams.
Monitor and engage the entire bank network to promote the Group’s products.
Collaborate with the marketing team to develop effective go-to-market strategies for new product launches and feature updates.
Provide product expertise and support to the marketing team to create compelling product messaging and materials.
Requirements:
Minimum bachelor’s degree in business, marketing, management, or a related field.
A master’s degree is an added advantage.
Minimum of 5 years of sales experience in the financial sector.
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