Applications Open: UpSkill Universe–HP–Google Skills for Business Programme 2025 for African SMEs
Free Digital Training | AI, Digital Marketing, and E-Commerce Skills for Small Businesses
Small business owners across Africa can now apply for the 2025 Skills for Business Programme, an intensive training initiative designed to empower SMEs with practical digital knowledge and tools for business growth.
Organized through a strategic collaboration between UpSkill Universe, HP LIFE, and Google, the programme offers hands-on learning opportunities in Artificial Intelligence (AI), Digital Marketing, and E-commerce—three key areas driving modern business transformation.
🚀 About the Programme
This initiative builds on the proven success of Google’s Hustle Academy Business Bootcamp, which has supported over 15,000 SMEs across Africa since 2022. The 2025 edition integrates Google’s resources with HP LIFE’s world-class digital learning platform, which offers over 30 training modules in eight languages, accessible via web, mobile app, or offline formats.
Participants will gain access to:
- Interactive virtual workshops led by industry experts
- Practical training sessions on applying AI tools for productivity
- Step-by-step lessons on building an online store and mastering digital customer acquisition
- Self-paced modules on business finance, customer engagement, and funding strategies
Whether you’re new to the digital space or looking to upgrade your skills, this programme is designed to help you sell smarter, operate more efficiently, and grow your reach online.
📚 What’s Included in the Programme
- A free 3-hour virtual training session covering:
- Digital Marketing
- Artificial Intelligence in Business
- E-Commerce Fundamentals
- Access to 3 additional self-paced online courses focused on:
- Business Funding Strategies
- Customer Experience Optimization
- Operational Excellence for SMEs
All participants will receive tools and templates to immediately apply what they’ve learned to their own businesses.
👤 Who Should Apply?
This opportunity is ideal for:
- Small and medium-sized business owners
- Startups seeking to expand digitally
- Entrepreneurs looking to increase online sales and visibility
- MSMEs in need of upskilling in tech-driven business practices
🕒 How to Apply
Participation is free, but spots are limited. Interested SMEs are encouraged to register early to secure a place.
🔗 Application is available via the official programme website
🏆 Why You Should Join
With business moving rapidly into the digital space, entrepreneurs need more than just passion—they need the right skills. This programme gives you access to expert-led training, global-standard resources, and tools to future-proof your business in today’s competitive landscape.
